From October 10th to 12th, Green Stone's National Agents Sales Elite Training Camp I was successfully held in Danyang. Representatives of agents from all provinces gathered together, and the activity lasted for 2.5 days, Green Stone invited senior experts in the industry to bring the most cutting-edge sales concepts and practical skills, through case studies, role-playing and other forms of all-around assistance to the customer's business operations!
1. Gather in Danyang and seek common goals for the future
To make the course precise, this camp adopts the PK mode of learning, dividing 150 participants into 19 groups, setting up various PK rules, and quantifying the learning effect with points to enhance the enthusiasm and interaction of the participants.
At the beginning of the meeting, Mr. Zheng Huayang, General Manager of Green Stone, took the stage to deliver a speech, expressing a warm welcome and sincere thanks to all the dealers and friends who came from afar! He emphasized that Green Stone always adheres to the concept of customer-centered, quality-fundamental and innovation-driven development. Encouraged customers to embrace market changes actively, do a good job of channel deep plowing, and achieve a win-win goal.
2. Knowledge empowers sales
This training invited Mr. Tan Hongchuan from Huawei with 10 years of market development practice and specialized marketing skills. He brought the course sharing "customer visits and sales communication training" to explain the full range of sales skills and sales management in the optical industry and through the experience, common discussion, and other links, so that we are more familiar with the sales process, open the negotiation of a new way of thinking!
Sales is a long process, from inquiry → deliberation → determining the needs → providing solutions, each step can not be missing in addition to communication with customers, there is more systematic training, Mr. Cao Mingcan followed the guidance, guiding the students to start the interaction, so that we can deepen the comprehensive understanding of sales in a relaxed atmosphere.
3. Knowledge Empowerment Helps Upgrade
With the growing concern for eye health, the problem of presbyopia has been dramatically magnified in the middle-aged and elderly groups. The presbyopia population is getting younger and younger, pulling the sales of middle-aged and old-aged progressive, but the unclear progressive film, inaccurate degree and difficult to adapt to discourage many customers. Mr. Xu Guiyun, Founder of Jiatu Enterprise Consulting Management Co., Ltd. and a senior enterprise strategy consultant, shared the course, "Creating a Hassle-Free Progressive Retailing System", which fundamentally solved the pain point of the shop.
With the improvement of consumption levels, functional lenses have become the new economic growth point of the industry. Each lens manufacturer has to cultivate their customization capability. Green Stone, with a forward-looking strategic vision, successfully registered the first domestic lens brand "Vision Express" with RX Lab as the core in 2006, thus opening the vision of 24-hour RX Lab leading the era!
At the training site, Huang Yuxuan, the gold medal trainer of Green Stone, gave a detailed introduction to the 11 processes of the 24-hour RX Lab and 15 personalized function customization, so that customers can understand more about Green Stone's precision, quality, excellence and speed.
In 2024, Green Stone fully promoted the construction of "one old, one young" eye health products, and took the lead in launching the New Control Pro and New Control Max lenses to help young people scientifically slow down the deepening of myopia in the growing market of youth myopia prevention and control. The nationally customized progressive lenses, with their professional design and mature fitting process, have also gradually become the preferred choice for 40+ people. Guo Xiuzhu, Training Manager of Green Stone, gave a detailed explanation of "Functional lenses help sales upgrade", which brings better eye health solutions to consumers by improving product competitiveness.
4. Traceability tour witnessing strength
The camp arranged for the participants to visit the production line of Green Stone RX Lab, which is not only the cradle of product birth, but also the witness of technology and quality.
The professional lecturers at the site answered all the questions. Through the glass windows, the participants witnessed every step of the process from raw material selection, production and processing to finished product testing, and deeply appreciated Green Stone's strict control of product quality and commitment to consumers. During the visit, they have recorded a wonderful moment with the camera.
Through this factory visit, customers can fully understand the real meaning of "National Good Lens Green Stone" and better interpret the quality of Green Stone's craftsmanship in the recommendation of future products.
5. A successful conclusion moving forward together
The 2 and a half days of intensive training was fruitful, and the trainees all finished successfully with excellent results. Certificate of Honor ceremony At the completion ceremony, Green Stone Chairman Zheng Ping Gan, General Manager Zheng Huayang, and Sales Director Xu Fei were awarded certificates of honor, thanking the agents for the support and cooperation of the elite training camp.
Those who are like-minded are not as far away as mountains and oceans and are full of great love and goodwill. In addition to the rich course arrangements, Green Stone also prepared a sumptuous dinner for the customers who came from afar, the chairman of the board of directors, Mr. Zhen Pinggan, came to the scene to toast the dinner in his busy schedule, and partners from all over the country to raise their glasses and enjoy the wonderful moments, and the awarding of the outstanding group awards and the on-site red envelopes raining was the atmosphere was pushed to a climax!
In the future, Green Stone will actively explore new growth opportunities to let channel customers also share the sales dividends brought by the outbreak of brand potential, and look forward to working with distributors and partners across the country to scale new heights.
Post time: Oct-14-2024